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The Leading Pan-African
Commerce Partner for Live Entertainment and Sports

We're building the largest live entertainment company in Africa by providing one trusted platform to manage and scale events across the continent.

The Challenge

Scaling Live Events Across Africa is Complex

Promoters, artists, and venues struggle with fragmented solutions, multiple currencies, and complex financial operations, making it difficult to scale events across Africa's diverse markets.

Collage of various African currency notes
HustleSasa platform screenshot on a mobile phone

The Solution

One Trusted Platform to Rule Them All

HustleSasa provides a unified commerce and ticketing platform. Create branded storefronts, manage orders, customers, and finances on-the-go, and get end-to-end tools for the full event lifecycle.

  • Sell tickets & merch in local currencies.
  • Real-time dashboards for data-driven insights.
  • Seamless access control and gate management.

Our Traction in 2024

Numbers that speak for themselves.

$4.5m

Transactions Processed

400k+

Tickets Processed

1800+

Live Events

150k+

Unique Buyers

10m+

Page Views

$200K+

Cash Advances

Trusted by Africa's top creative brands

Recognized Excellence

NBA Triple Double Accelerator Program

We are proud to be selected as one of the top 3 startups in the inaugural NBA Triple Double Accelerator Program, a testament to our innovation and potential to transform sports and entertainment in Africa.

HustleSasa team at NBA Accelerator event

Our Roadmap to the Future

Building a vertically integrated live entertainment platform.

Ticketing

Perfecting our core with storefronts, seamless payments, and data-driven insights.

Financing

Providing cash advances, invoice factoring, and flexible repayment terms.

Live Events

Developing in-house productions, collaborations, and scalable event formats.